Ideas worth citing.
Articles on brand reputation, GEO, and AI search visibility. Structured to answer the questions your buyers are already asking AI engines — in English, French, and Spanish.
Ranking on Google isn't enough anymore. Here's what the data says.
Page one on Google gives you only a 62% chance of being mentioned in ChatGPT. Here's what the data shows — and six moves to become citable.
Read the article →GEO vs SEO: SEO got you found. GEO gets you quoted.
SEO taught us to reach page one. GEO teaches machines to cite your brand. The difference is who's doing the talking — and why brand reputation is the foundation of both.
Read the article →What makes a brand citable by AI engines
ChatGPT, Claude, Perplexity — they don't cite opinions. They cite structure, definitions, and verifiable claims. Here is what that looks like in practice.
Read the article →The Brevo case: from 3★ to 4.5★ in twelve months
Review acquisition, sentiment response, and the content authority that held the rating in place. The number that moved was Trustpilot. The thing that moved underneath was trust.
Read the breakdown →Locala: auditing a brand's AI visibility from scratch
What happens when you run a full GEO audit on an adtech brand — 4 strategic gaps surfaced, including one citation gap nobody had named.
Open the audit →How to write a FAQ that AI engines actually cite
The format, the length, the claim density — a practical guide to structuring answers that become the answer.
Coming soonMarketing automation at $5.44 return per dollar
The sequence, the tools, and the measurement logic behind a 500% revenue uplift — made replicable.
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