Ideas worth citing.
Articles on brand reputation, GEO, and AI search visibility. Structured to answer the questions your buyers are already asking AI engines — in English, French, and Spanish.
GEO vs SEO: what changes when the answer is the search result
SEO gets you a link on a results page. GEO gets your brand inside the answer. The difference is structural — and it starts with how you write.
Read the article →What makes a brand citable by AI engines
ChatGPT, Claude, Perplexity — they don't cite opinions. They cite structure, definitions, and verifiable claims. Here is what that looks like in practice.
Read the article →The Brevo case: from 3★ to 4.5★ in twelve months
Review acquisition, sentiment response, and the content authority that held the rating in place. The number that moved was Trustpilot. The thing that moved underneath was trust.
Read the breakdown →Locala: auditing a brand's AI visibility from scratch
What happens when you run a full GEO audit on an adtech brand — 4 strategic gaps surfaced, including one citation gap nobody had named.
Open the audit →How to write a FAQ that AI engines actually cite
The format, the length, the claim density — a practical guide to structuring answers that become the answer.
Coming soonMarketing automation at $5.44 return per dollar
The sequence, the tools, and the measurement logic behind a 500% revenue uplift — made replicable.
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